In today’s world, online consumers are interested in following their own buying process at their own leisure — this includes everything from research to making a purchase. The majority of today’s consumers prefer everything to be entirely self-service 24 hours per day and simple. Because of this, many retailers need to improve and embraced digital retailing.

Digital retailing, at its simplest level, is a series of experiences that allow consumers to easily manoeuvre and engage with your website at different stages of their purchasing journey. One website experience leads to the next and then to the next. Simple, no?

The concept of Digital Retailing (if explaining to someone who has no knowledge of eCommerce) is simple, but that isn’t the case when you look at “Digital retailing” from the perspective of different industries and whether or not they’re a consumer or business.

Once your store is live and complete we can provide ongoing digital marketing. We will help build your product feed, optimise then and past this over to both Google Shopping and Bing Market places. We managed the Cost of Sale with you to ensure that you’re making money from every sale you have. If your store is large we can also use Googles Dynamic ads platform to create a vast number of ads saving the need to create an individual campaign, which is time-consuming.

Using templates can and more often causes long terms issues with any stores growing functionality. A quick fix is never a quick option in the long term. With Magento, you have the ability to quickly and cost-effectively role out new functionality with Modules. However, they do not become cost-effective if you have to pay for issues and bugs to be fixed from templates not fit for purpose.