Creating Successful Online Retail 
with Google AdsMake it easier for potential customers or clients to find you on Google.
No obligations, no strings attached… just a brief chat
It’s not always about making more sales. We saved one client £45,000 per year on wasted ad spent!
Has your marketing agency ever asked you what the products they are advertising on your behalf cost you to procure?
Or what the daily costs of running your business are?
It’s a rhetorical question; we’re pretty sure they haven’t.
So the question is, how do they know if the return on ad spend is any good?
How do they know you are not selling products at a loss, thinking all the time that you are making a killing?
Big statement, we know. But it’s true.
Coming from a business background, we are more than web developers and marketers.
We know that sales need to produce profits and if all your profits are eaten into by marketing costs, then what’s the point?
Advertising your products on Google is a minefield.
Get it wrong and you could be faced with no sales and a massive bill to pay for it.
Many companies fall short because they do not understand that running successful and effective Google shopping campaigns is a skill on its own, best left to specialists and not to the in-house IT guy or sales rep.
At Digital Retail we take baby steps to build up vital data which will allow to move forward in carefully considered steps.
We’ll advise you on setting up your feed, and integrating analytics with your website to measure you successes.
Your feed is what comes out of your store and into Google and it’s hardly ever optimal in that form. Incomplete titles and descriptions, as well as empty values and errors, can seriously hinder performance, so we monitor it on a daily basis in order to continuously improve on the quality of data and also fix any glaring errors.
We increase your visibility on Google’s shopping platform by regularly identifying new keywords and keyword combinations to direct users to the most relevant pages on your site.
After your campaigns have been running for a while and analytics gathered, we are able to analyse ROI for each product and improve on your performance as well as lower costs.
If you have a physical store, we’ll direct local customers to your door by showing them what’s in stock locally.