Magento and WordPress: Which One Is Better for Your Ecommerce Site?

Using a dedicated eCommerce Content Management Systems (ECMS) is pretty useful if you are interested in running an online retail or B2B store. However, it can be quite expensive if you want a custom-made system for your site. Fortunately, there are better alternatives available, and thankfully, they are free as well. Let us take a look at two state-of-the-art and extremely robust open-source zero-cost options

The Magento platform has been built for eCommerce right from the ground up. The core mission and purpose of the platform is to actively help end-users build a full-scale online store. WordPress, on the other hand, is a regular content management system (CMS) but its capabilities can easily be extended with a few dedicated plugins so that it can transform into a full-fledged eCommerce management system.

On the surface, both of these two highly scalable platforms are architecturally similar. In other words, they are both not only fully customisable in their own right but also very search engine optimisation (SEO) friendly too.

Both of them can be broadly themed and have their own respective online support communities. Apart from that, both are essentially CMS oriented platforms that enable their respective users to add, modify, and manage their respective contents in the most simple yet extremely effective way.

However, the key differences lie with respect to their core purpose. WordPress is more oriented towards content, while the Magento platform is almost exclusively devoted to eCommerce alone.

Magento vs. WordPress

The platform that you should select depends on your respective business goals. Let us suppose that your primary focus is concerned with the building of your business brand and online sales. In this situation, Magento could prove to be ideal. However, if the main objective of your site is centred on content marketing and digital publishing, your go-to solution should be WordPress.

SEO Requirements

Both Magento and WordPress have many built-in SEO features. However, they are both capable of being improved courtesy various plugins and tweaks.

When using Magento, you should always make sure to choose a theme that has already been well-scripted. You have to remember that the platform has not been built with a content marketing context in mind. This is why you might have to brush up on your SEO efforts manually. Here, it is very important that you should add a title as well as alt text to every image that you put up in order to increase traffic via image searches.

In the case of WordPress, you should always try and choose only a clean-coded theme i.e., one that follows the usual best industry practices. You can install the Yoast SEO to better manage your critically important page details such as meta descriptions, custom page titles, and the likes.

Conclusion

In a nutshell, if you are looking for a state-of-the-art eCommerce-only solution, you can’t go far wrong with Magento 2. You can contact us for more information regarding the best platform for your online business venture.