Magento for Digital Retail
More than thirty percent of online retailers actively use the Magento platform for their ecommerce businesses. This figure shows just how far Magento has come from its initial launch more than a decade ago. But what are the key reasons for its success in terms of the digital retail trade?
Magento is an Open Source Platform
Being open source is arguably one of the single biggest reasons why Magento ranks so highly with developers and business owners alike. With some core development skills you will easily be able to customise your website. If you have the relevant expertise you can also drastically improve the performance of any Magento powered online store that you own.
Not so technical? As an agency we work with our clients to ensure that all the key aspects of their website (that they want to be able to update themselves) are accessible. A successful site is a regularly managed site. We handle the more complicated aspects, everything else you should be able to easily look after in-house.
Developers around the world are also constantly working on making everything alot simpler. There’s a vast library of extensions available at your fingertips through the dedicated Magento Connect/Marketplace. You can also go direct to reputable extension providers like Amasty to see their library of extensions. Can’t see it working exactly how you want? We’ll list through your requirements and either our team or the extension provider will help you find a solution.
Faster Loading Speeds
Even a wait of only a few seconds can effectively sour a customer’s experience and thereby lose a potential sale. The average customer wants blazing fast speeds and they will almost automatically switch to competing sites when they are made to wait.
The Magento platform can easily cater to the varied requirements of both ecommerce businesses and their time savvy customers. To get the best performance you’ll need to closely inspect the setup of your Magento store.
We’ll help analyse:
- All 3rd party extensions used on your site
- Full page cache settings
- CSS (cascading style sheets) / JS (Javascript)
- Your hosting environment
- Built-in cache settings
Multitasking Abilities
Everyone wants a site that can easily help them manage multiple tasks. From Magento’s admin panel you will find many unrivalled advantages. You can be working on increasing your product portfolio and at the same time be able to monitor your site’s performance, review statistics and configure core functions.
Conclusion
The Magento Platform has many other advantages that all combine to make it one of the best possible eCommerce solutions for digital retail companies. Drilling into the technical aspects, however, may be daunting to a business owner. This is where we can help. We would love to hear from you and see how we can help you and your business succeed online.