SEO – How to Get the Most out of Magento 2

Search Engine Optimization (SEO) is the very lifeblood of any online eCommerce retail store. This has a lot to do with the fact that almost all product queries originate on a search engine and they are subsequently passed on to individual websites that have the required product in stock. In this way, we can say that a ranking on the first page of a popular search engine is the Holy Grail of the SEO world. 

Here are a few tips that can help improve the ranking of your Magento 2-run online retail store

You Must Upgrade to the Latest Version of Magento 

This is important for a lot of reasons including the fact that Adobe, Magento’s parent company, has no intention of continuing user support for the earlier iteration of Magento beyond 2020. The latest version of Magento has the following features:

• Google reCAPTCHA
• Multi-Source Inventory (MSI)
• Cache-Management ACL
• Progressive Web App (PWA)
• GraphQL Language
• Page Builder

Apart from the above, the Magento 2 ecosystem also provides lean code, much better security, and other many bug fixes. 

You Should Always Opt for Search-Friendly Universal Resource Locators

Optimized Universal Resource Locators (URLs) are a very critical part of your on-page SEO efforts. You have to make sure that the URL of all the individual pages are both unique and static.

You can use the following Magento SEO-optimized structure for both category sections and also their associated product pages:-

• The category page should be  mywebsite.com/category
• Product page can be mywebsite.com/category-sub-category/product-name/
• Sub-category page can be optimized in the following manner:  mywebsite.com/category/sub-category/

Try and avoid excessive words such as the following: But, and, the, or, a, of, and words of a similar nature. You should remove all unwanted characters and empty spaces. 

Use Customer Reviews to Your Advantage 

Positive customer reviews on any Magento-based page and site will go a long way towards increasing the likelihood of a sale. Many surveys have conclusively proved that impartial customer reviews can sway the opinion of an indecisive customer easily enough. Here, you will have to try and ensure that the customer has such a positive experience that they write a review. 

You can also request them to write about their experience on your site . You might consider adding  various social media sharing buttons (Facebook, WhatsApp, Pinterest, Instagram, etc.) to your website so that people will be able to share their experience amongst their own friends and peers. 

Google’s advanced algorithms ensure that pages with consumer reviews will always be ranked higher because they have fresh and updated content.

Don’t Forget Your Meta Tags, Keywords, Titles, and Descriptions 

Google loves pages with meta tags and descriptions and this is why you need to make sure that every product page has very catchy meta titles as well as relevant descriptions that also include your keywords. This will help you with your SEO efforts to a great extent. 

Conclusion

Some of these things may be daunting to a business owner. This is why we would love to hear from you and see how we can help you and your business succeed online.