Boost Your Digital Retail With These Magento SEO Tips

Your Magento search engine optimization (SEO) efforts can easily make or break your eCommerce website. Whenever people want to look for a product today, they will almost always use the internet to search for what they want and make a purchase accordingly. 

Customers usually don’t have any idea regarding which brand to choose. This is why they tend to search with a query in the search bar and proceed to rely on the search engine to guide them accordingly. 

Most such users rarely if ever go beyond the first page on Google—the most powerful search engine of them all. This means that there is a very high probability that prospective customers won’t even be able to find your products if they are not visible on the first page of the search engine results.  

Regardless of the quality and price of your products, from the customer perspective, they do not exist so they will not be able to purchase them.

Here are a few technical SEO tips for the Magento 2 platform that you should try and use in order to unlock the real potential of your eCommerce retail store.

Try to Increase the Overall Speed of Your eCommerce Website

Webpage loading times are some of the most important and key factors when it comes to search engine rankings. Google’s latest algorithms have now started to penalize sites that are slow to load by putting them further down on the list. The faster the load time, the more the chance of making it to the coveted top ten. 

Upgrade to the Latest Magento 2 Platform

Upgrading to the latest Magento 2 version will help give your digital retail space a boost. This is largely due to the host of new functionalities that come with this ecosystem. These include the following:

• Enhanced SEO features
• Performance optimization
• Highly advanced built-in security options 
• Various bug fixes, and many more similar features

Apart from the above, the Magento development team regularly updates its platform so that all of its essential features are always up to date.  

Optimize Your Product Pictures and Images with the Help of Alt Tags 

Your Magento 2 SEO strategy will work best if you were to optimize the images of the product on your website. In fact, such optimized product images are absolutely essential to best SEO practices as they ensure that you do not overload your online storage. Moreover, they also help lead to higher rankings in terms of organic search results. 

Here, few people understand the extreme importance of the alt tag. Google can see and recognise the image title and its alt tag, so it makes a lot of sense to make sure that all the product pictures have proper alt attributes and tags.

Conclusion 

We have been in the Magento eCommerce business for more than 10 years and would love to hear about your project and how we can help you make it a success.